How to build a creator shortlist for a product launch?
Score 20 to 30 candidates on category fit, US audience, content quality, reliability, cost, and rights before outreach.
Short workflow
- Define the buyer, product, platform, and required content format.
- Build a shortlist from recent category-relevant content.
- Score fit and verify contact details before sending a complete offer.
Comparison
| Option | Best for | Decision point |
|---|---|---|
| Direct search | Focused niche test | More manual verification |
| Marketplace | Structured discovery | Coverage and fees vary |
| Agency | Managed campaign | Higher cost and less direct control |
Current signal
Current signal: category fit and US audience fit are more useful shortlist filters than follower count alone.