Enter product info → AI generates a complete English brief (hooks, content angle, deliverables, usage rights) → copy and send. A good brief doubles or triples creator response quality.
A hook is the attention-grabbing opening 1–3 seconds of a video that determines if viewers keep watching. TikTok users decide to scroll away within 2 seconds; a strong hook can boost completion rate by 40–60%, directly affecting algorithm distribution and sales. Providing 2–3 hook options in your brief lets creators adapt them to their own style.
Strongly recommended. If you want to run the creator's video as a TikTok Spark Ad, you need explicit authorization — typically an additional 20–40% on top of the base fee. Not specifying this upfront is one of the most common post-collaboration disputes. Key clauses: platforms (TikTok/Meta/YouTube), license duration (3–12 months), exclusivity.
The core content should be the same, but adjust the tone by creator tier: Nano/Micro creators prefer casual, equal-partner communication; Macro/Mega or their agents expect more formal contract language. In the outreach email, mentioning a specific video of theirs you watched boosts reply rate by 20–30%.