How to professionally follow up when brands ghost after sampling (email templates)
How to Professionally Follow Up When Brands Ghost After Sampling
It’s frustrating when brands disappear after you’ve sent them samples or completed a campaign. But don’t worry—professional follow-ups can salvage the situation and keep the door open for future collaborations. Here’s how to handle it effectively.
Why Brands Ghost After Sampling
Brands may ghost for various reasons: internal delays, miscommunication, or shifting priorities. Instead of taking it personally, approach follow-ups with empathy and professionalism. Your goal is to gently remind them of your value and maintain a positive relationship.
Step-by-Step Guide to Following Up
Here’s a clear process to follow up when brands go silent:
1. Wait for a Reasonable Amount of Time
Give the brand at least 7-10 days after sending samples or completing the campaign before following up. This shows patience and understanding of their workflow.
2. Craft a Polite First Follow-Up Email
Your first follow-up should be friendly and concise. Here’s a template:
- Subject: Following Up on [Campaign/Sample]
- Body: Hi [Brand Name], I hope you’re doing well! I just wanted to check in regarding the [sample/campaign] I sent over. Let me know if there’s anything else you need from my end. Looking forward to hearing from you!
- Closing: Best regards, [Your Name]
3. Send a Second Follow-Up if Needed
If there’s still no response after another week, send a second email. This time, include a gentle reminder of your work and its potential impact. Here’s a template:
- Subject: Quick Reminder: [Campaign/Sample]
- Body: Hi [Brand Name], I hope this message finds you well! I wanted to follow up again regarding the [sample/campaign]. I’d love to hear your thoughts or discuss next steps. Please let me know if there’s anything I can assist with!
- Closing: Best regards, [Your Name]
4. Know When to Move On
If the brand still doesn’t respond after two follow-ups, it’s time to focus on other opportunities. Politely close the loop with a final email:
- Subject: Closing the Loop on [Campaign/Sample]
- Body: Hi [Brand Name], I hope you’re doing well! I just wanted to thank you for the opportunity to collaborate on [project]. If you’d like to work together in the future, feel free to reach out. Wishing you all the best!
- Closing: Best regards, [Your Name]
Tips for Successful Follow-Ups
- Be Professional: Avoid sounding frustrated or pushy. Keep your tone polite and positive.
- Keep It Short: Busy brand managers appreciate concise emails.
- Offer Value: Remind them of your expertise and how your collaboration benefited their brand.
FAQs
How long should I wait before following up?
Wait 7-10 days after sending samples or completing a campaign before your first follow-up.
What if the brand still doesn’t respond?
Send a second follow-up after another week. If there’s still no response, politely close the loop and focus on other opportunities.
Should I mention payment in follow-ups?
Only if payment was agreed upon and overdue. Otherwise, focus on feedback or next steps.
Need more tools to streamline your collaborations? Check out our Cross-Border Seller Toolkit for resources like contract templates and collaboration guides.
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